Taking Tips from Jeremy Enns - Rules of "Scrappy" Podcasting

When it comes to content, podcasts have it in the bag. I don’t mean the media genre itself is particularly unique… I’m talking about the way we consume it as a culture.

Not everyone listens to podcasts, but those who do tend to be diehards of the medium while others have never so much as heard one.

Oddly enough, it’s a fairly even split— with a little over half of American homes listening to podcasts. That dichotomy isn’t present for many other media styles, but it actually lends a competitive edge to podcasts.

Listeners are extremely engaged— which is the ultimate buzzword for anyone marketing anything on digital. More often than not, they’re listening when at home or in their car— which means a couple of key things:

They’ve actively CHOSEN to listen to you.
You’ve got their focused attention.

So far we've talked about WHY to start your podcast, its over-arching topic, your target audience, and how to grow an engaged audience (in addition to many other lessons).

But today, let's turn to Jeremy Enns - a podcast production and marketing strategist at Counterweight Creative - for how to punch above your weight as a "scrappy" podcaster!

According to Jeremy, Scrappy Podcasters know…

Nothing is given freely.
You aren’t owed anything.
This is supposed to be hard.
But you have everything you need.
Constraints breed creativity.
Ideas matter more than budget.
Big ideas cost the same as small ones.
Your perspective is your superpower.
No one gets it right the first time.
The only way to fail is to stop showing up.
It’s easier to be different than better.
All growth comes through connection.
David beat Goliath once and can do it again.
What works for you might not work for others.
What worked for others might not work for you.
Everything is just a draft. Ship it. Then make it better next time.
There’s no competition when you create the show only you can create.
The only immutable roadblocks are internal. And even those can be worked through.

Scrappy Podcasters…

Treat their audience like their livelihood depends on it. Because if you play your cards right, it will.
Know their superpowers & build their shows around them.
Own their failures, shortcomings, and missteps.
Make regular small, smart bets.
Set deadlines. And meet them.
See opportunity in challenges.
Track meaning over metrics.
Do things that don’t scale.
Play infinite games.
Elevate others.
Ask for help.
Give freely.
Persevere.
Believe.
Trust.
Win.

And, finally, like Jeremy says, "Stay scrappy!" And, consider Jeremy's podcast marketing course in Counterweight Creative.

If you’re new to Wendistry, WELCOME!

And, here's a recap (with links in order) of what's been shared so far in this newsletter:

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Coming Next Week...

Our attention spans. For most of my life I’ve been hearing about the problem of the average attention span of Americans.

When I was kid it was the TV (a.k.a. “the idiot box” according to my parents). Then, it was video games. Then, it was the Internet. Then, it was the iPhone. Then, it was the Facebook crawl. Then, it was TikTok and then… You get the idea. Every ten years or so, a new attention-span-villain was named as the destroyer of American minds.

So what about podcasting and its affects on us? 'Til next week!

Please DON'T HESITATE to send me any questions or comments you might have and, please SHARE this newsletter by forwarding to a friend!

Let's start "Streaming Your Story"

Cassandra Capital, LLC

Taking Tips from Jeremy Enns - Rules of "Scrappy" Podcasting

If you’re new to Wendistry, WELCOME!

Want more reasons to work with Wendistry?

Get Started with our "Audio Accelerator Plan"

Coming Next Week...

How to Get SPONSORSHIPS for Your Podcast

Where Should You LIST Your Podcast?

What's Your STORY?